Im Changing Direction – Again

Tradeshift and Everbread are now running on their own – I don’t have to be there every day. And I see 10 amazing start ups every month – I can’t stop myself anymore – I need to kick a lot of these guys in their bud – and help them to become global and successful. (PLEASE RT THIS TO DESIGN COMMUNITIES).

I’m loosing it – in Design Talent

I’m getting old – and I have lost my touch with the design community and the hackers – who are doing consulting – but really want to do their own Agency or even better a Startup.

Keep Your Real Job (Clients)

If you are one of these Dudes/Duderinas – who are not spoiled by money yet – and who don’t need anything but a MAC in your life. ( = You don’t have very low cost of living). If you also understand that: This requires lots of late night work – since you have to be payed from your real job.

(If you are an existing agency – who wants on this movement – then you just invest X% of your pitching budget – easy peasy).

If You Can Do This Better

If you carry the belief that you can design there even better – make them look even cooler than they are ( I love these sites) / / / / New

You must be a complete design junkie – or have one on your team. And you MUST BE admire and – like you admire your best parrents.

Then Pls Email Me and Get On My New Projects List

And I will send a mail back with the rules. Since I have spend the time – which – to do a pretty specific outline of the rules (and thats hard for me). Email:


PS. Tree huggers and people who love this model – pls dont email me. I want to make money – its the only way to attract the best people. (Charity is something we do later).

PPS. I’m also looking for a platform to run all this talent on… (Facebook Developer ?).

PPPS. And yes – am scared of overdoing it again – like when I went bankrupt – shit scared. But I cant help it.

A Starbuck cofee farm in Guatemala

From M: "I just spent 3 days with some pretty serious people and learned a ton. I love the internet, fuck being a farmer is hard and the rest is bullshit =) can you imagine waiting 3 years to discover if your strategy was the right one?"

An email this morning from my friend Matias – made me feel stupid.

During 2009 – I have felt some self petty and I have been thinking that life was hard – but imagine if I was into real old school business – like farming (where we all came from – and yes my grandfather has a medium sized farm until early 1970’ies). But fuck me – and all the spoiled kids in the tech world. Its hard but NOT THIS HARD – as in farming where:

  • Product cycles are 3-4 years
  • Weather can kill all
  • Its hard physical work
  • Capital requirements are insane
  • Lots of heritage
  • Lots of environmental trouble

I feel humble that I can work in a sector where the screen always lets me work when and where I want to – mostly with whom I want to. And the fact that 99% of all offices are nice and warm. Well then there is the hardcore sales (the big secret of tech success) – where one have to aggressively show the vision and product (even very early stage) to endless amounts of clients and investors – but but but – the always offer you coffee and they are seldom rude.

Dear tech entrepreneur og colleagues out the – let be humble and proud and happy to be here in evolution.

Happpy Neew Year.

Posted on May 16, 2008

Zyb Sold

Its not possible for me to describe wth words how proud I am of Tommy Ahlers – with whom I started Zyb. Its sold today for 31mio€ to Vodaphone – and besides a THE VERY BRAVE VC
(Henrik Albersen from ) only Tommy and the amasing team can take credit for this one…

And for me: Its incredible to do it time after time ;) – sorry – I had to say it. AND IT IS!

Posted on April 13, 2008

Friendship Business


I’ve been VERY VERY squished  in a couple of deals – and was a little scared wheather i could solve things. But I must say that everything I was ever told about how bad and cruel business and capitalism is suposed to be is WRONG. I have been heped out by my parters, my investments, my advisors, friends and my team – in a fantastic way.

Its all about LUCK ?

Posted on March 11, 2008

I Forgot How Cool Zecco Is

Its been a 18 months now and growing like hell – and Zecco is now getting to teenage stage ;) – and so well run.

Posted on February 25, 2008

A Super Kid


Just had a skype call with Murti from – started jan 07 – and now doing 5mio$ rev this year. Please tell me stories that beat this (in comment).

Someone in the deal called them 4 founders – a bunch of unorganised kids :) – I originally invested in their social network – – now a 70k$ a month business in Turkey. This is such a seldom story – and now they are even doing one more thing.. So I can end up with 3 companies instead of one… Wholly cow… 3 for the price of one – NEVER HAPPENED BEFORE i think.

Posted on February 19, 2008

Keeping Busy

These last weeks have been fun, Im really happy with my wrklife – the newspaper seems to be doing realy gd – and takes a lot of time. I spend a lot of time on my water project (if you feel like helping out – drop me a mail at m aatt lundxy dot com with subject water – its game changing and can REALLY PRODUCE DRINKING WATER out of poisoned rver water and salt water – AND its 100% all gore compliant). Im also spending quite some time on (super efficient aplication hosting) – Im talking o 4-5 new startups – realy going deep on the IPO in india – and looking over the rest f my amasing startups – talking to bank and people who wans to buy some of them… :) – cray stufff.

Posted on February 12, 2008

Nyhedsavisen – the numbers


Im so happy with my paper – its so so big and positive. And here (for danes) you see that we are nt oly number one in readers – but also in the most interesting segments for advertisers. WOW.

Also the numbers – are interesting:

Alle (15+)
The readers of Nyhedsavisen spend average 11% more time on a page than the readers of Politiken do on a page in their paper. 

The readers of Nyhedsavisen spend average 60% more time on a page than the readers of Metro do on a page in their paper.

20-59 years
The readers of Nyhedsavisen spend average 30% more time on a page than the readers of Politiken do a page in their paper.

The readers of Nyhedsavisen spend average 58% more time on a page than the readers of Metro a page in their paper.


Posted on February 6, 2008

Nyhedsavisen Officially Number One

Today was a FANTASTIC day for my newspaper – Nyhedsavisen is now officially number one in readers in Denmark. Dont mix it up with being number one in profitability – but its a VERY VERY good start 4 weeks after taking over. Im still feeling trouble in my stomach when I think about the 180 people we have fired – but its time to move forward. Humble and Ambitious and Positive – and get the media buyers to use our product.

Extra info: Hardcore article about NYT

About Unions

Im a socialist (believe it or not) comming from working class – using my skills to change the world a little bit. And I think the unions in Denmark are FANTASTIC – they have a BIG BIG STAKE in our economy being the best in EU – since they have been super fair in the how to hire and fire – unlike Germany and France (and unlike all the greedy CEOs who wants a billion to leave their jobs)… BUT I have to say that the process of firering journalists is stupid and very bad for the “worker” – since we have now been in a limbo for 7 days (and will stay like that for another 7) where we cant decide who should stay or who should go – thats simply not human (probobly there is a another good explanation).

Ok – I know its stupid of me to comment on this – but I had to.

Posted on February 5, 2008

BullGuard – Finaly Getting There


The AMASING TEAM at BullGuard – (my consumer Anti Virus baby) – is really having a breaktrough (basicly we always just wanted to beat DanWare in revenue for some srange reason – sorry Peter :). But its also 6years – and more then 12mioUSD we have spend to build it. Im so proud of this award – and all these reviews.

Posted on February 1, 2008

New Blog Comming


Im getting a new blog design and some functionalty – and I really look forward. Its gonna be very cool – but Thomas – the amasing desinger and creator of the news thing has been a little slow. And now – dear Valued Readers – we will see him naked at Burger King on Wednesday.

Posted on January 31, 2008

Dark Day – Bright Light in the Horizon


Today we had to layoff quite a lot of people at my newspaper and restructure quite a bit. I really rally hated it, Im simply to soft for shit like that. But it was simply needed to make our profit plans work. And even though Im really hard to myself on it and have to face that “thats business”- I cant stand the idea of some people going home to thier families and have to tell the terrible truth – BUT it was highly needed (and the alternative would off course have been worse). But urghh – what a day. Cant even smile thinking about that sales was record for a Wednesday (but we are still lossing about 2-3 average danish yearly salleries pr. day).

Press has been really fair and quite possitive – when you think about how small our country is and that all journalists went to school together (more or less).  Its also kind of really weird to see 12-15 journalists and professors and investment bankers having a clear idea about our business (on TV, Online News, Print…) – when they dont even do a deep Deep DEEP dive into what really going on. The paper will very likely be number one very very soon – and we are SUPER HUMBLE – but we will fight with EVERYTHING WE HAVE TO MAKE THIS THING MAKE MONEY. And change the whole business a bit…

Posted on January 24, 2008

Keep an eye on

The team is stellar – and advisory board rocks (for a Slovenian biz.. :) – and now the press picks up even before launch – see Techcrunch.

I did invested during summer – lucky again…

Posted on January 23, 2008

Hello Going International – Larry King ;)


This invitation is fantastic – drop by and have a drink. Thomas is setting up our shop in NYC – and the selfconfidence is there as you se ;)

Posted on January 17, 2008

Im Now Majority in Nyhedsavisen

Wow I feel lucky – I took over controle of the paper with the management and some of my most admired Danish online entrepanuers ( – lots of people dont know them – but when you say,,, – everyone knows – they are by far the biggest danish online media company – AND MOST PROFITABLE).

So my trip to Iceland in the weekend was very good ;) – I admire those Baugur guys SO MUCH (had NOTHING 17years ago – and now own 10.000 reatails stores around the world – and take risk!!). They have the BIG balls (sorry Thordis) and they are no bullshit – unlike many of the old money I meet. I have talked to 10-15 old money investors who had given me a note during the last year that they wanted in – but they all had this – “uhh its dangerous…” – Well thats TRUE!!

(and luck and timing is everything)

As 14y old – I had a paperround with Anders Laursen and saved money for new handball shoes – got up at 5am – and had amasing summermornings singing/screaming silly lovesongs over the fields – and insanely shitty cold depressing winther mornings – so its weird now to be kind of head of 800 paperround guys (and YES its was insanely dificult to make the distribution work – and we have had 2500 people trough the machinery the last 15months – imagine just the sallery paperwork…). But our paperrond guys are KEY to this investment – going to +300.000 homes every morning in selected districts – its a killer (let me know if you want us to bring a leaflet or something interesting with the paper – parfume sample, bio chessnuts or whatver.. ;) – We are in business to make PROFIT – just to let you know…

We are bringing out a REAL PAPER – (not just a writeoff from the Reuters newsfeed) – done by real top dog journalists – and again backed up by a hardcore sales team. and Yes – its a business doing more revenue then I would ever have expected to see pr day – AND USING LOTS OF CASH – but then again – here in Denmark we dont buy our houses in cash – its normally 20-30year loans – and if you do that same math you probobly see where Im going… 15month to become the second most read paper – even most read in the 3 largest cities – and not only traveling youth (like Metro) also THE KEY DESICION MAKERS OF THIS WORLD: Female, Mothers and Housewifes – where we have the BY FAR best reader numbers. I could go on – Im fired up ;)…

But the fact is that this business is booming and with BIG FOCUS ON DELIVERING A PERFECT – STATE OF THE ART – SECOND TO NONE PRODUCT TO ADVERTISERS – we will make a good business. NOTE: If you know a guy in a MEDIA AGENCY – please tell him my number ;) – they are the key (and our board will reflect that) – and they have already started booking campains in the paper (but not enough) – and we will do a lot to prove that we are not JUST A FREE TRAFIC PAPER (Metro style) – but a QUALITY PAPER and DISTIBUTION SERVICE (not just a old folks subscrition journal, 250y old ;) – Why ?

Outdoor and Free Papers is the last massmedia

(in my humble opinion – TV and Subscribtion papers are getting even more unpopulair then even Gorge Bush).

Dear Valued reader – sorry to write such a long post – but today is a bit special – and Im got darn nervous about all the media attention (not the business – since Svenn and Morten (and the new board) are pure, smart, humble hardworkers – with sports mentatlity (and all so fucking slim – makes me look even more choppy ;) (narcicist I am) – and they will be figthing this no matter what will hit us – and I just provide a bit of cash, a little netwok and a couple of IDEAS. Cant wait…

My Danish Press Release

København 17.01.2008

Morten Lund overtager aktiemajoriteten i Nyhedsavisen

”Jeg føler mig meget heldig over at have fået chancen for at stå i spidsen for Nyhedsavisen. Jeg har hele tiden troet på ideen bag Nyhedsavisen, og har på nærmeste hold fulgt avisens udvikling. Den blev dømt ude og færdig allerede inden den var på gaden, men i dag er Nyhedsavisen et trin fra at blive Danmarks mest læste avis. Men det er ikke kun læserne, der har taget godt imod avisen, måned for måned er annonceindtægterne steget og de stiger nu markant, og distributionen af avisen fungerer upåklageligt.

Så Nyhedsavisen er kommet for at blive. Nu gælder det om at bringe avisen det afgørende skridt videre, og det vil jeg gøre i samarbejde med de nuværende investorer – som jeg beundrer for deres vilje og evne til at tænke nyt – og en række nye partnere – Freeway og ledelsesgruppen på Nyhedsavisen som selv har puttet penge i. Næste skridt bliver præsentationen af en strategiplan for udviklingen af Nyhedsavisen i de kommende år.

Jeg er vild med at flere igen læser aviser, og den udvikling tror jeg vil fortsætte. Men hvorfor skal det koste penge at læse en avis? Jeg har været med til at ændre tankegangen i en række andre brancher og glæder mig nu til for alvor at være med i udviklingen af Nyhedsavisen.”

Freeway er Danmarks førende virksomhed indenfor online medier og ejer og driver blandt andet, og

Ledelsesgruppen på Nyhedsavisen består af administrerende direktør Svenn Dam, chefredaktør David Trads, salgsdirektør Morten Nissen og CFO Lars Lindstrøm

Morten Lund er dansk iværksætter. Han har i dag investeringer i mere end 85 selskaber verden over. Blandt andre den kinesiske browser Maxthon med 100 millioner downloads, Orolix, der er Brasiliens hurtigst voksende online-virksomhed og, der er en amerikansk gebyrfri online børshandel.

Morten Lund er tillige medlem af tidligere præsident Bill Clintons Global Initiative, CGI.

Yderligere information:
Fay Helene Mogensen

Press release from Baugur

(the majority owner until yesterday)

Morten Lund buys 51 per centstake in Dagsbrun

Morten Lund is pleased to announce he has acquired a 51 per cent stake in Dagsbrun Media, which owns the Danish newspaper Nyhedsavisen, from Baugur Group, the Icelandic investment firm.
Under the deal, Mr Lund is upping is stake and injecting working capital.
The move comes 15 months after Baugur controlled Dagsbrun launched Nyhedsavisen and comes after the free news paper has made impressive progress in terms of distribution, readership and advertising revenues. Within 12 months of its launch in October 2006, it over took the established paid-for titles and rival free sheets to become the most read daily newspaper in Denmark. It is on course to break even in November this year.
Since launch, sales growth and advertising revenues have risen in line with targets month on month and in the past quarter targets have been broken, enabling the team to make up some of the ground lost to delays before publication began.
Mr Lund said: “This is an exciting opportunity. Media across the world is undergoing a revolution and Nyhedsavisen is part of that. People said a free sheet in Denmark wouldn’t work, and ours has. Now we have proved that we will take it on to the next phase.”
Thordis Sigurdardottir, Baugur managing director of media, said: “It was always our intention to bring in new investors and now is the right time. Morten has been in from the start and although we had approaches from a number of potential investors we believe he is the best person to take control. We look forward to working with him to take Nyhedsavisen to the next level..”
She added that Baugur would remain a substantial shareholder and continue to be represented on the Dagsbrun board.

Posted on January 15, 2008

The Newspaper Deal


Im involved in one of the most aggressive and innovative companies in the newspaper industry: Nyhedsavisen is – a free paper delivered to the home – and in 16months it has become the second most read paper in Denmark. Off course the other papers are not very found of the idea – and I predict that some will fall – but today the most “hurted” paper had a sober article about the state of the business (in Danish sorry)- urg its hurting to have FREE PAPERS and FREE ONLINE NEWS ALL OVER.

Posted on January 10, 2008

Zyb is booming – and has jobs

PR Manager London

Be a founding member of our London Office, that opens up in the beginning of the new year. Are you an innovative, dynamic and results-oriented PR Manager, with a track-record of having successfully developed “stand out” PR campaigns and an online buzz around a consumer brand!? You will have full responsibility for ZYB’s on- and offline PR activity, including managing agency relationships, and the opportunity to influence the development of ZYB UK beyond your responsibilities.

Information Architect

Is Product Information Architecture and User Experience the best thing that ever happened to you, then here’s a job that will make you smile. You will be leading the definition and implementation of core parts of the ZYB service together with some of the best people in the business. The position requires experience defining the perfect online information architecture and user experience, preferably on multi-platform interfaces.

Interaction Designer

Are you passionate about optimising the user experience!? We are looking for an experienced Interaction Designer to join our team, focusing on ensuring consistency and usability across multi-platform ZYB interfaces. You will be planning and designing the interaction throughout the site and on different mobile platforms and you will lead the definition and design of key new functionality. You possess an entrepreneurial spirit and you want to participate in the definition of a future mobile killer app.

Posted on January 5, 2008

Dubai & Me & Tariq Shaikh


I here to meet with my fantastic partner Tariq Shaikh. He is one of my very most smart and interesting partners – and his for the last 14months been setting up a very special private equity company – something I cant really go deeper into – but you can see on the website and beneath. Its a really REALY big idea – and very hard for my micro patience – but I cant wait until we can tell more…

“RHT Partners is a private equity firm that brings together top calibre investment management professionals, entrepreneurs and prominent financial backers from Europe, the Middle East and the US in a firm dedicated to creating value through carefully considered investments in selected industry sectors. RHT’s values are grounded in high ethics and its investment decisions focussed on generating industry leading returns.”

I have spend most of my time with Tariq – and he also introduced me to some of the real Dubai natives (whom you NEVER MEET) – and I must say I have been extremely positivly impressed and suprsed how much energy and power and vision – there is behind this GROWTH EMPIRES PEOPLE!

Posted on December 24, 2007

Zecco – Now -> Shared Investing

Zecco has launched a really cool version for sharing investment strategies and ideas – REALLY FUCKING COOL.

Zecco is – our amazing online commission free stock trading platform – led by the AMAZING DUTCH TEAM.

Posted on October 23, 2007

Hello Going Very Very Well


HelloGroup is going really super well – and I cant help it – I just love that kind of optimism when you see people suceed – that smiles get wider and the selfconfidence just boots the people – ad off course you can see that FOCUS and the winner instanct. I LOVE IT.

Seems like the clients do as well:

You’d be crazy to choose anyone else. These guys are a delight to work with. Very efficient. Always on time and budget. Very smart. Focused on demand generation.”
Jeroen Veth, CEO Zecco Trading –

“Hello Group worked closely with Zyb on developing our site and product offering. The team is talented, skilled, flexible and delivers on budget. Highly recommended.”
Tommy Ahlers, CEO ZYB –

Here should have been one more endorsement but the client has to improve it