Im Changing Direction – Again

Tradeshift and Everbread are now running on their own – I don’t have to be there every day. And I see 10 amazing start ups every month – I can’t stop myself anymore – I need to kick a lot of these guys in their bud – and help them to become global and successful. (PLEASE RT THIS TO DESIGN COMMUNITIES).

I’m loosing it – in Design Talent

I’m getting old – and I have lost my touch with the design community and the hackers – who are doing consulting – but really want to do their own Agency or even better a Startup.

Keep Your Real Job (Clients)

If you are one of these Dudes/Duderinas – who are not spoiled by money yet – and who don’t need anything but a MAC in your life. ( = You don’t have very low cost of living). If you also understand that: This requires lots of late night work – since you have to be payed from your real job.

(If you are an existing agency – who wants on this movement – then you just invest X% of your pitching budget – easy peasy).

If You Can Do This Better

If you carry the belief that you can design there even better – make them look even cooler than they are ( I love these sites) / / / / New

You must be a complete design junkie – or have one on your team. And you MUST BE admire and – like you admire your best parrents.

Then Pls Email Me and Get On My New Projects List

And I will send a mail back with the rules. Since I have spend the time – which – to do a pretty specific outline of the rules (and thats hard for me). Email:


PS. Tree huggers and people who love this model – pls dont email me. I want to make money – its the only way to attract the best people. (Charity is something we do later).

PPS. I’m also looking for a platform to run all this talent on… (Facebook Developer ?).

PPPS. And yes – am scared of overdoing it again – like when I went bankrupt – shit scared. But I cant help it.

Posted on October 25, 2011

17.000.000$ into Tradeshift

Today I Feel Lucky

If you have been following me closely, you would have seen some crazy shit come out of Tradeshift. Instant Payments, SHIT HOT customer wins, Tradeshift App Store and now an IMPRESSIVE investment round. The secured $17 million – valuing them at $137m, making this one of the largest investment in a Euoropean tech startup this year!!

The investment is led by ru-Net and Kite Ventures.

Tradeshift will use the investment to accelerate their already AWESOME product development, sales & expand the company into North America (watch out competitors – here we come -yeeha).
The Story Again

23 month ago I met Mr. Lanng – and we convinced each other to try to build a BIG VISION: Change the way invoices are sent (its kind of stupid that people type them in – print them – dend them – and retype them) – and make it free. (I choose this Chairman post over 2-3 others with much better cash compensation and without getting shares – despite my bankruptcy   – because I think Lanng + Gert + Mikkel are the best DNA that can be produced in the Danish wellfare system. And because they did it all before in the Danish Government – AND FOR FREAKING EU – WILD!!


Today is a VERY VERY big day for this vision. Edward (Kite) and I have been flirting for a long time – and I really respect Edward for his absolute high-powered brainCPU (and self ironic attitude). But to be honest I did not expect us to get in 17.000.000$ this fast – specially when we loose quite a lot of money every month. But – the client list is INSANE – and some clients will VERY GENTLY ask their +100.000 suppliers to use tradeshift – if they want to get paid.


Our big task will be:

A) To make the simplest and best – FREE PLATFORM

B) To make the on-boarding process of +250.000 b2b users = shitAss simple and automated (We cant handle 10% of those calling us).

C) To fulfill the needs of all these +250.000 new users – in terms of business process and value-creation. Free is worth nothing – its all about the perceived value for our clients.

Important note. Lanng and Jeppe has been fantastic in this fundraising process. And yes – I take credit. But in reality its the TEAM BEHIND – teach and sales – that has made a true fucking miracle. THANK YOU TEAM. Thank you.

Opportunity of a lifetime

We will deliver – Im 100% confident. But I also kindly suggest You (dear highly valued reader) – to have a look at Tradeshifts API – and collect a group of smart friends to get started cranking apps. This is a goldmine for smart people – who understands that Tradeshift is The Social Mother Graph of B2B in very short time. And you can leverage – the acces – just like Zynga leveraged FACEBOOK. Get moving out there… Im dead serious when I say that this is the biggest opportunity I have ever seen.

Link to Tradeshift API


(Picture is from last boardmeeting)




Posted on October 12, 2011

Sometimes Right = Tradeshift

Sometimes:- You just know when something is RIGHT
You find the right PEOPLE
You have the right STRATEGY
– You have the right INVESTORS (and enough$)
You get the BUSINESS MODEL right!!

Tradeshift is one of those companies you only see very very “sometimes”: And now finally we told the world about it the real deal: Tradeshift Instant Payment

With Tradeshift – its really hard not to smile as a chairman. Founders are off course kick ass – but I must say that Im nearly more impressed by the people they have managed to hire. We have real ROCKSOLID TALENT & EXPERTS at every desk at that office. But we need MORE PEOPLE – see – have a look – sometime you can be lucky.

Sometimes: Im shocked by the traction I see in Cloud Enterprise Software… If you (dear reader) have the brainCPUpower and interest – I will really recommend to do you next startup in Cloud based Enterprise Solutions…

PS. sometimes you can also be lucky to have a media (Techcrunch post) – that have all eyes from the industry plastered on the site…. And Mike Butcher always dares to promote hope – instead the killing depressive financial news… Mobile-Web/Cloud/Technology can and will change the business world – and there is a party going on for technolgy entreprenuers. FULL ON: Technolgy/Revenue/Profit/Champagne/Exit. The eco-system of trading – has found its way to technology – and wholly crap I meet a lot of young people who will change the world – and be millionaires before they are 30 years old. God forbit the last part :) – been there – fucked up…

PPS. Im getting really interested in the whole “CoWorking” -Space idea – and would love to have links to good articles about the topic. Sometimes: I feel that it could make room for a new investment vehicle…

PPS. Sometimes you need help – ASK FOR IT!

Posted on August 22, 2011

I Have To Get It Out (in Danish sorry)

The Danes are the luckiest people in the world. But even in paradise the world occasionally changes faster then the Eden Gardeners Inc can restructure the flower fields. Im sorry to put this out in Danish – but its national matter :)

Venture Capital i Velfærdsland

– ja det er jo åbenbart en selvmodsigelse. For vi har ikke ret mange mennesker i dette land som virkelig har prøvet og mærket hvad Venture Kapital er.

Jeg er meget inspireret/uinspireret af Børsens skriverier om Statens Vækstpakke og David Trads artikel idag i Berlingske (om USAs foundere der geninvesterer).

Lad mig starte med at understrege at det er godt at man giver iværksættere og virksomheder en hjælpende på alle tænkelige måder. Men vi bliver nok nødsaget til at skæve til Darwin – for ikke at begå den tåbelige fejl at give de dårlige frø for meget kunstgødning.

Iværksætteri er ikke noget man kan lave i små klubber – det kan ikke emuleres i danskernes favorit loger = foreningslivet. Der er nemlig ikke noget hygge over at bygge virksomheder – det er behård Darwinisme – KUN de allerstærkeste overlever – og vi ved det jo godt. Og det er umuligt at lave store gamechanging virksomheder –  på en politisk korrekt måde. Og det bliver ikke lettere af det faktum at 8 ud af 10 fejler – og pga velfærdsamfundets absolutte tag i mig – er det jo ligefør jeg mener at man skal passe på med at promovere iværksætteri.

MEN MEN – nu har Danmark en god mulighed for at benytte den tryghed der ligger i at have det rødbedefarvede pas – til at tænke frit og krøllet. Og det kan give nogle rigtig gode ideer. Men nu er ideer jo NUL værd – selvom vi næsten bilder og selv ind at Danskere bare tænker så stort at vi kan leve af ideer. Men lad mig understrege – til meget få erhvervslederes overaskelse: Det er det benhårde arbejde på den lange bane der gør forskellen – det er Ledelse, Salg, Salg, Produktion og så vil jeg påstå +75% kapital. Eller adgangen til kapital – i alle de forskellige stadier – her er en  meget simplificeret lille model:

A tidligt start – B pre ide – C post ide – D protype – E stifterne siger op – F de første salg skal etableres

G finansiering af alle de store ordrer (fra de er i ordrebogen til de er leveret – og ikke mindst indtil kunden vælger at betale)

Alle disse kræver Kapital (det sker aldrig uden penge!!) – og men det kræver KLOGE PENGE. Hr Møller (Maersk) – er personligt nok ikke særlig stærk i A, B, C – men med hans kapital og alle de mennesker der findes i Mærsk – kan han hjælpe betydeligt senere i processen. Jeg mener at vi har nogle få menesker og de skulle tvinges :) (ligesom brandmænd der altid kan tvangsindkaldes – fordi de har nogle livsvigtige evner).

Her tænker jeg på folk som Frank Rasmussen i den tidlige ende A,B,C og Ib Kunøe til den senere del C, E,F,G. Her er folk som har skidt på fingerene – som ikke bare har arvet deres fars pumpefabrik. De har gjort det igen og igen – og istedet for at hælde milliarder i vækstpakker – kunne man give dem 1års skattefrihed og en tur op til dronningen. (Nu kender jeg ikke Frank så godt – men Ib ville gnække godt og grundigt i skægget og løbe dobbelt så stærkt – hvis Magrete skoddede smøgen i 5min og smed lidt sildesalat pa hans kravet). Selvklart for Danmark – og endnu mere for at vise sine skolekammerater fra Åbenrå at han faneme ka sit pis (OG DET KAN HAN).

Lad os nu stoppe med at skabe bureaukratiske VÆKSTFONDE – som er ledet af folk der har behov for et job. Jeg har følelsen på egen krop. Jeg ka ikke investere penge (fordi jeg kun lige er fri af min bankeråt) – men jeg har investeret min sjæl og min vågentid i 2 startups i de sidste 24 måneder. VÆKSTPenge skal placeres af folk der har personlig erfaring med at bygge virksomheder og financielt overskud til at tænke sig om. Og ikke folk der sidder med et Google Regneark og trykker på F5 for at se deres MANAGEMENT FEE (ledelsesgodtgørelse fra en fond) blive opdateret hver morgen. Og jeg bliver aldeles rasende – når mine fantastiske danske entreprenørvenner gang på gang ringer og siger: “Ja – vi kan sagtens få møder i London, San Fransisco og Singapore – men de danske fonde har ikke tid”. Tommy fra Podio klager aldrig – men han bliver ikke bestormet af DVCA(foreningen af Danske Venture kapitalister) medlemmer – men det blir han af internationale fonde. Heini fra Vivino har termsheets fra udlandet – men ka næsten ikke få møde i med DVCA. Og jeg kunne blive ved. Nu kan nogle fonde jo undsiges ved det faktum at de ikke har en krone i kassen. Jeg ved at Henrik Albertsen (en af Danmarks eneste rigtig succesfulde Venture Kapitalister) og Klaus i Nordic Venture Partners ikke har en bøjet femøre (fonden er tom) – ellers havde de selvklart ryddet bordet og nappet Podio, Vivino (ja – Tradeshift, Everbread, CPHSE – også selvom de ikke nåede toget på Skype – det var ellers damn close). Men det er desvære undtagelsen der bekræfter reglen. Der er sgu lim på stolene i DVCA – og alt for mange ser ud til at have allergi overfor FLYSÆDER. (Også når det gælder hvem der investerer i disse fonde – det er altid Danske/Nordiske pensionsmidler – ikke Harvards/Stanford Endowment Fund eller Guggenheim Partners, Steve Jobs, Bill Gates, Google…).

OG så kaster jeg op når jeg læser DVCA i Børsen:

En person fra DVCA – har givet den gas – og ytret at det er problematisk at KUN vœkstfonden og andre offentlige har fået statens vækstpenge. Og et interview er blevet givet..

Jeg er målløs over at dette ukoordinerede angreb paa Lars Nørby udvalget (Danmarks Vækstråd) – bliver fuldt op af en undskyldning i en leder i fredagens avis. Det er ligesom 99% af hvad der foretaget af danske fonde: ubetydeligt. Tænk engang at jeg er opvokset i et land hvor vi har alt – jeg har fået fluorskylning og speciallærere – man burde være ret stolt. Hvis man måler sig med de 5,7mia der slet ikke har vores levestandard – men selvklart har andre øjnet velfaerdsmodellen (og taget GRATIS delen ud af ligningen) og smuttet med den gule trøje.
Nu er vi fuxxxxx naet til at DVCA (Venture Capital foreningen) ikke tør vaere sure paa Regeringen (Lars N Udvalget). Det er udvanding når det gør mest ondt – man udvander sin sjæl når man ikke kan tage en ordentligt fight. Eller også er man for fin til det. Og for fin til at stå ved – at man i næsten alle DVCA fonde blot suger på lappen i offentlige institutioner og spiller politisk mundharpe for 95-99% af pengene. 1) Jeg syntes at Lars N udvalget har gjort et fantastisk job – specielt når man tænker på at ingen af dem har skabt noget der ligner en vækstvirksomhed fra NUL. Altså STARTET EN VIRKSOMHED fra STARTEN – hvor der bare lå en ide og ormede sig rundt på bordet og i stifternes hjerner. De kan ikke klandres for at tilgodese STATENS EGNE FONDE – DE ER JO SELV STATEN. 2) De fonde der spiser tudekiks og nu skriver offentligt undskyld på Børsens side 2 er nogle hyklere. Og så er de også så dårlige til at administrere penge og deres image at de ikke kan tiltrœkke penge fra en eneste investor udenfor de danske statskasser og eller – det nordiske pensionsmiljø. Og det er jo rystende. Endnu mere rystende er det at de ikke investerer i de bedste projekter. Jeg ser som sagt – den ene virksomhed efter den anden dampe til San Francisco – og blomstre med capital fra verdens sejeste Venture Fonde – og det er uden en eneste krone fra DVCA. Jeg har selv mœrket middelmådigheden – specielt efter min avis gik ned – og nu skulle alle fandme til at være skolelærere for mig (og ja ja – jeg fuckede up – det var dumt – men jeg er jo ikke død). Ja – det har endog været (og ER) sværere at fået møde med de enkelte fonde i DVCA som stadig har penge – end at mødes med Reid Hofmann, Tim Draper og John Door i SF. Jeg grifler ikke disse linjer for at få medlidenhed (det går fantastisk her i biksen) – jeg har fået en masse godt ud af at måtte over dammen. Men jeg er ærgelig over at se at vores fonde – offentlige som halvoffentlige ikke tager mere risiko – og ikke satser større.
Min Mor laver keramik – og det er hun ret dygtig til – men jeg syntes sku ikke vi skal støtte keramikere og frisører der vil “Go Global”.
Og NEJ dette er ikke en uopfordfret ansøgning til Brian Mikkelsen – jeg skal ikke administrere statens penge – det ka jeg slet ikke finde ud af.
De som sidder på statssubsiderne må ligesom DVCA oppe sig og vise de har bare EN enkel exit (salg af virksomhed) på over 1mio€ i sig  – vi er sku nød til snart at lave en ny Lego eller Maersk – ellers bliver der sku ikke statssubsideret fløde til venture kaffen.
Danmarks Vækstråd medlemsoversigt
Denne forsamling ka IKKE klantres noget – da de ikke aner hvad det vil sige at vaere LP i venture fonde og de har aldrig bygget noget fra STARTEN (koriger mig gerne).
  • Direktør og formand for Vækstforum Bornholm Lars Nørby Johansen (formand)
  • Direktør Anya Eskildsen, Niels Brock (personligt udpeget)
  • Tidligere koncernchef hos Danisco, Tom Knutzen (personligt udpeget)
  • Adm. direktør Merete Søby, Hitachi Data Systems (personligt udpeget)
  • Adm. direktør Johnny Hansen, Better Place Danmark (personligt udpeget)
  • Formand for vækstforum Ulla Astman Nielsen, Region Nordjylland
  • Formand for vækstforum Bent Hansen, Region Midtjylland
  • Formand for vækstforum Carl Holst, Region Syddanmark
  • Formand for vækstforum Steen Bach Nielsen, Region Sjælland
  • Formand for vækstforum Vibeke Storm Rasmussen, Region Hovedstaden
  • Borgmester Kirsten Terkilsen, Hedensted Kommune
  • Borgmester Erik Nielsen, Rødovre Kommune
  • Forbundsformand for Dansk Metal Thorkild E. Jensen, CO-Industri
  • Næstformand Lizette Risgaard, LO
  • Direktør Poul Scheuer, Dansk Industri
  • Direktør Christian T. Ingemann, Dansk Erhverv
  • Adm. direktør Ane Buch, Håndværksrådet
  • Direktør Claus Søgaard-Richter, Landbrug og Fødevarer
  • Adm. direktør Lars Storr-Hansen, Dansk Byggeri
  • Direktør Jørgen A. Horwitz, Finansrådet
Jeg hader folk der bare skyder og kritiserer uden at komme med løsninger – og jeg vil nævne Singpore som et eksempel hvor det gøres det rigtig succesfuldt. De pumper uanede mœngder af penge i Venture Fonde (men selvklart kun de bedste 20-30 i verdenen. Og Singapore har en Veakstfond lignende struktur som er sygeligt agressiv). De ringer til startups der ligner vindere – sender 2 businessclass biletter. Og saa viser de agressiv interesse (uden at love nogen form for investering) – de sælger sig selv benhårdt. De er ikke for fine til at bede om ordren.

Men det er jo ogsaa lettere når man som i Singapore – siger tingene som de er. “Morten, we are very clear about not copying the Danish model – we think that its about atracting talent to our country – not about subsidicing those who cant”…
Og jeg er jo alt for blød tåle at overhøre deres rabiate (men uheldigvis meget realistiske) ideer om at hjemløse familier selvklart får en bolig – MEN DET ER EN 1 VÆRELSES LEJLIGHED – som skal deles med en anden familie. For som de siger – “then there is a very clear incentive for everyone to get out and find your own place to live”. Wholly Moses der er hård kost høre om virkeligheden.

Og jeg tror man ku laere noget – og jeg ved godt at vi ikke ka kopiere den form for elitetær ideologi. MEN kaereste piger og drenge i DVCA – kom nu op paa hesten – find nogle internationale LPs (de som investerer i fonde) og lav en masse telefon opkald og spis en masse frokoster med de unge (og gamle) spirende superstjerner som ka gøre Jer til succesfulde fondmanagers.
Vækstfonden og Danmarks mest mangtfulde iværksætter financier Direktør Christian Motzfeldt gør et meget fint job – og det er langsigtet ad helvede til – også selvom jeg har meget større forventninger til kaliberen af  de venture partnere han sætter i sine fonde – men nu er N. Nyholm kommet om bord – og det er en fantastisk start. Manden har jo faktisk – PRØVET AT SKABE EN VIRKSOMHED fra STARTEN. Nu skal han bare tvinge typer som Jimmy Maymann, Kunøe og Beebob Frank ind i systemet.
PS. Naar jeg omtaler DVCA – mener jeg DANSKE FONDE i DVCA – ikke norske olie drenge som Northzone….
PPS. Jeg tillader mig at have en holdning – selvom jeg ikke selv har en Venture Fond – fordi jeg i de sidste 24mdr har vaeret rundt med hatten i hånden og sunget og danset mine virksomheder til snart 50mio$ frisk Venture Funding. Og ja – jeg er hamrende stolt – men også pisse bekymret for om der overhovedet er en venture fond i Danmark om 5 år.
go dag
Posted on July 7, 2011


Is it like Google

(the service you know – that made the web worth using after ALTAVISTAs poor poor take),
– its shit simple (se my profile here)
– shit effective and looks/feels KILLER NICE & EASY (when you get it)?
– It’s like Google, but with faces and its your second chance to get your social network and HOW to share with WHO – right.


Google+ is a advances contact manager – (and Contacts in Google has always sucked bigtime – when you think about the fact that they have +40k top engineers and unlimited bandwith, hardware nd $) – but they have jumped it.
GOOGLE+ is just a new social networking platform integrating several of the company’s present services. Or one could say – a A KILLER CMS platform. As sugar on top – Im pretty sure that GOOGLE+ PHOTOS will become killer – the knowledge from many years with Picassa will be a huge asset for GOOGLE+. And Google SEO will be forcing everyone to act on Google+ = EVERYONE. If you are geeky Read this


It’s Google’s version of Facebook, basically. And with all the learnings from FACEBOOK – and a KILLER HEADSTART called GMAIL – where Google has all the fabric to really do it right. Off course it worth having in mind that Orkut (Google their first try – had 100mio+ users – and lots of knowledge for the Google engineers to leverage.. ) and (+100mio users) and Picassa (+100mio users).


You may have a point. 750 million people already use Facebook.
AND Facebook is great – but technology has the ability to morph into simpler and smarter and better and more intuitive – think about your first computer and then you last Mac – things are moving with light-speed.
AND Recent figures suggest Facebook participation may have peaked, with the number of users down 6 million between May and June. But FACEBOOK is mainstream and will not be killed AT ALL. Its just beautiful competition – and it show us that Apple will also have a great chance whenever they get they shit together and launch an even nicer, cooler, simpler and more userfriendly social network one day…


Google+ allows users to put contacts into groups according to status, and share content only with certain “circles” – not groundbreaking stuff here – but nice.
It also has “hangouts” where only permitted friends can have live video conversations – still weird that Google did not buy Skype (but regulations and the masterpiece of userbility done by PHDs at Google is impressive).
But Facebook and MySpace have been around for years. Isn’t Google a bit slow off the mark? Actually this is Google’s latest stab at social networking, after the failure of Google Wave and Google Buzz.
As one research analyst put it: “They’ve been throwing stuff against the wall for several years and so forth nothing has stuck.”
I’m not normally an early adopter, but Google has helped me accidentally find a lot of porn and essays for my studies over the years, so I’ll give it a go. Where do I sign up?
You have to be invited first :)

So it’s like a VIP club, is it?

Just like FACEBOOK started with highend shools only – and I passed on investing in it – because I did not see it going mainstream – Google has a extremely succesfull history of keeping their products in closed beta – for years.
But I feel that this time they are ready to let 100mio people on VERY FAST – and invetes are flying around very fast. The CLOSED BETA seems to be marketing and insurence for failure only – you will be invited 10 times within the next 2 motnhs.


“Blogging/Twetting/Facebooking/Email/Instant Messenger – all in a box. Just ad water – and the social cake of your life is ready…”
PS. Now you just have to invest endless nights to get it – and makeit work for you, your family, your friends and your company…


My anti hero number one in tech-media +Robert Scoble is really showing he worth when describing Googe+ (can save you hours) – and you can read (and see) his notes – and get up to speed very very fast. Also +Loic Le Meur +Matt Cutts +MashAble as always speedy on the keyboard and gives cool insights and these 25 Tips
My opinion is based on +Christian Lanng +Morten Wittrock and playing with it for 24h.

And remember:

I have no fucking clue…
Now – this is posted on my Google+ – how do I post this on this WordPress Blog directly…
Posted on February 12, 2011

A Real Hero – Bill Gross

Morten Lund speaking

Business Philosophy Secret

I have lots a secrets business wise. A very important one is the usage of heroes. Well – my narcissistic self has been very open about Bransson and Clinton as heroes – but the lower level hero’s has never been something I have been unveiling. (comming back to that)

Speed Speed Speed

Mostly because I find it to be a very useful way to stay just a littlebit ahead in the HighSpeedTurboCrytonite-online business world. Things are moving faster then ever in history. Yesterday I watched some TV from 1970 – and the CEO of some company was sitting at a desk without a telefone (obviously no computer) – taking notes on a piece of paper – looking like a guy who had all the time in the world… It gave me a instant sting of jalousie – I WISH that was me (for a second). But then again the SPEED of communicating with the world – hammering mails, tweets, facebook messages and links back and forth with China, Singapore, San Francisco, Sophia and Frankfurt during my non sleeping hours is JUST AMASSING.


But its MUCH more interesting that Twitter is now Evan W @evhead and his teams second time of proving that they do communication and publishing platforms that are not only technology-wise interesting – but Twitter (and likes) are taking down regimes all over the world. The People are getting empowered and cant be stopped when information flows. The old farts who have been running dictatorships and regimes for 30+ years – have no guns nor time enough for torture that prevents the masses from uprising – AND WINNING. Its insanely good – interesting – and melancholic and goose-bums exposing.

Twitter = Anti Info-Bulimia

Facebook and Twitter is just amassing – after reading yesterday that 69% of FB users in many big countries are login in daily  (link here)- I really smiled all day. Just think – if FACEBOOK lauched a TV CHANNEL IN THE TOP RIGHT of the page – it would be the #1 TV Channel in the world (and in each country) in 1h – with perfect targeting – click to act – the full shabang.. But Im betting on Twitter for some reason – I simply love to go into my Twitter account and get updated – its so short – and people have to think a bit before they post (140 char is nothing). And I get fully updated on the world and my social circles in a snap: From Egypt to Johanns stupid ideas about pushing Cats (real ones) to all his friends over Kawasaki’s spamming of weird news…

I bet on Twitter – The simplicity of the interface and the lack of noise (from length of messages) is just so appealing. Contrary to this way too long blogpost. To twitter is a combo of bookmarks, news, micro-emailing and

Morten Lund speaking

Bill Gross – The Hero (Unveiled)

With Twitter becoming so important in the revolutions around the world and my all time number one internet-commercialisation hero of the internet Bill Gross moving into this Twitter space (UberMedia buys TweetDeck). Makes me smile. And series A guys are also pretty impressive (dont really understand how the 30mio$ he spend yesterday came in):

Index Ventures
First Round Capital
SV Angel
Steve Case
Jason Calacanis
Jeff Jarvis
Lerer Ventures

Bill (Wikipedia) has did, Inc. (OVERTURE) – the first reason to Google’s commercial succes – he has done an endless amount of amassing companies.

I think that Bill G will be controlling more then 20% of the Twitter inputs “Apps” and prob go even higher very soon – this is not that interesting – but from a commercial perspective I so very sure that he has a couple af really interesting tricks up his sleeves… Very soon this will all be monetized to perfection. And Twitter will be bigger and more FREE then ever…

So why so much fuss about Bill: Well – I really like that he is always hungry and I see a chance that he can do something good – while making one more fundamental business model fro an enormous industry – that is just being born…

Morten Lund speaking

Posted on February 2, 2011


The Strategy - not

Here are some personal notes – just to make sure that you know how my mind works –  before getting the full understanding of the last mile of this amazing and huge industry : Travel

Every Back-End Technology (and Philosophy) is +30Y Old

For the sake of argument, we can pretend that all the systems to support flights, tickets reservations and bookings were born (at the conceptual level) on April 6, 1926 when United Airlines was formed. The date when mail, passengers and cargo really started functioning in an organized manner through flights being attached to schedules. Back when reservations where written into huge books by the weird thing called human (manual) labour (real well-dressed people). Back when the volume grew so much, that a Pulley Boy (the human running to fill out the plane floor seat, using pulleys) became an official work title. But it was not until 1946, American Airlines installed the first automated booking system, and eventually to be called a GDS (global distribution systems) – introduced computing – in the shape of machine with temporary storage based on a magnetic drum. Of course, the technology has been developing fast – but legacy and bureaucracy has always been in the DNA of this industry. I think that its because of the risk that was involved back then when flying was not SAFE at all (as well as the size of the systems).

What makes me SO ABSOLUTELY MADLY IN LOVE with the Airline and Travel Industry is that – now the Internet is here – and even the developing countries in Africa are starting to book and buy travel more and more, especially online. I’m so genuinely  proud to have Stephan Ekbergh as an investor in EVERBREAD – for a DJ – now heading up his second +250mio$ online travel company – guess where: in Africa – off course :). We spend a lot of time talking – and with his extra age and tons of experience  – he directs me with lots of corrections and lots of motivation. It feel like he (who does not have to work) – really wants to fund fresh blood into an industry that is really hard to understand.

In my brain – I am taking it  a step further and moving from understanding to changing: with my team in Sofia, who are smarter than any team I have ever seen before, a very strong founder, and with a board like this:

Montie Brewer, former CEO, Air Canada

Michael Jackson, former COO, Skype

Vagn Sørensen, Director, Air Canada.
CEO, Austrian Airline

As the latest technology is sneaking in everywhere – I met a danish über Hippie this summer who had been in India for 4 years – he only comment was: Wow – at the train station I saw a guy with a computer in his pocket – and at this party everyone has it…(He talked about the iPhone)… Hardware, infrastructure, code and coders getting smarter and better every hour – with better tools than ever puts us in a situation that gives us nothing more than insane and limitless opportunities to change the Airline and Travel Industry. And it is SO obvious and not surprising that even the Private Equity guys get it (I mean pretty much everyone with a calculator and the guts to fire 1000+ people in order to make money :). Its simple – NOT EASY.

NOT Simple – Not EASY

Hey – I admit it – I’m not the fastest horse on the track (sharpest knife, most accurate mouse, speediest processor) – but I have seen quite a few businesses in my life. And even 1000+ business plans down the road – I have NEVER EVER SEEN A MORE COMPLEX BUSINESS THAN THE AIRLINE INDUSTRY. The math alone (Traveling sales man problem) – what route to use with one stopover (you could fly to any point in the the whole world via that stopover) is crack ass difficult. I was told in school that its was not possible to solve… But that’s nothing compared to navigating all the rules that apply to these flights and fares – just as an example: a person who is married to someone who works at the Vatican – must have special price and maybe even a special seat/available seat. Not to mention that this mind-boggling calculation takes the processing to a task, that requires the calculation of 10 x 10 x 10 … (to the 20th) within the time when you click SEARCH on the website and you get your results.  When complexity and history have such deep touch – very few people will stick around to fight this problem and get  their head around it. And like in any other business ->

Its All About The People

And in my short time in this industry I have met them all (that not true – but nearly) – mostly super brainy – and always insanely persistent… Here are just some:

A small group of Really Really Smart and Persistent People – with hardcore stamina – on this shit difficult industry. Again, this industry is insanely hard to get around,  involves 360 knowledge of everything Technology, Logic, Abbreviation, and development that touches it and  accounts for 10% of global GDP. (The last stat is funny when you see business-plans in this industry – everyone has an insane potential in their own mind – like 10% of GDP :). The great thing about all this is  – when an industry is this difficult, you have to be insane enough to enter it. (And quite some are – love it).


I actually just remembered lately that I was in the board (blogpost in Danish) and I took a stake in FairCompare pretty early… I was even considering leading the first round in Kayak – but was not convinced they could beat Mobissimo :). Who said: Anti portfolio.


EVERBREAD works with an unorthodox German guy – who has decided to use an American name – and who talks in a way that teens would consider rude. He and his COO have all the money you can dream of (unless you just IPO’ed or had Groupon founder shares) – AND they do not cut anyone slack. The guy has treated me so well that I can’t believe it – he even thinks it is OK to explain everything 5 times to me since I am not that familiar with all the ins and outs of the industry. He stays up all night and even monitors his business on a Sunday morning (very early) – because he knows that 50% of all Germans who are thinking about booking their summer holiday package – will drop by a site that is powered by HIM & HIS AMAZING PEOPLE. That is stamina. And I like his geeks socially. 1) Because they dare to work with him;   and 2) Because they FIX STUFF – they act – and they do it with German Grundigheit. (What other country can promote a piece of chocolate globally as “Quadratisch. Praktisch. Gut.” (“Square. Practical. Good.”).

EVERBREAD also work with the unbelievable consultants. Two of them are beyond smart. They are hungry and aggressive – and unlike many other very large industries – they don’t wear tie. But they have a solid impact on everyone they talk to –  as if they knew who had the Kryptonite in a cartoon. These guys are also extremely nice, which I do not fully understand, because consultants are not usually good to people. (Or maybe its pretty easy – we have something 100% unique – and they see we are also trying to be nice, humble and pretty polite…). We have small bitch-fights and some disagreements now and then – but they are REAL MEN – and it is not a problem to have a beer after a fight. (The beers could become dangerous… shit it feel easy to get drinks, beer and wine nearly every night when you are on the road.)

At EVERBREAD we work with all the professional nomads on the road. AND PEOPLE IN THIS INDUSTRY ARE: ON THE FUCKING ROAD. Many have 140+ travel days – and most have lived in more than 6 countries. These people are a small group of people who really know what it means to be alone and suffer. (of course, taking out the high compensation they get for the misery on road ;).

And we work with all of them. To disrupt an industry that has been focused on getting around technology obstacles and doing pricing rather than shopping. Because despite all the +30Y technology products and philosophy that goes into this business, we still trust the human touch, the Pulley boy, to go and pull out the best fare in the market, because the person on the other line of the phone knows how to fly people for the right price. And that human part was in effect not changeable. I think that given the history and complexity of this industry, we, the bunch of smart people I work with and myself, have been able to defy a market and a philosophy that has been constrained by the technology limits. The product that will allow the automatic selection for the right route based on the right price for the right person… You and Me. Wow –  sound like an american infomercial.

Its Even Possible to Sell Non-Revenue Companies

I did warn all in one of my latest blogposts about the danger of building companies, whose raison d’etre is only to disrupt (thats not why EVERBREAD is alive – we will make MONEY MONEY MONEY). But I did not say that its stupid to go into a sector where you can sell a company with no real cashflow for a fortune. Such companies should be careful in how they make friends and enemies, especially given the fact that if you have Asthon Kutcher as an investor, you can get 5-6mio$ investment – for something that will take Expedia and Kayak 3 days to copy (and by the way, something that was showcased by ITA 5 years ago). Plus a company like the AMMASING just got sold for 120mio – nearly without revenue (i think). No wonder I love this.

I thank the Wright Bros

– every day. Both for giving me the chance to get around with having to use trains only and because they created this AMAZING INDUSTRY. That I’m just about to get under my skin…

Always remember the luck part. I was dumb-founded for 12 months – putting all my trust in Assen Vassilev (my founder) and his amazing vision. It’s all about luck – I needed a Job and Assen needed a guy crazy enough to dare to jump this 100% disruption of air fair search…

PS. The big secret behind Everbreadss SPEED is – Filip (The Wunderkind), Ian (The Stoic), Ann (The Wonderwoman) – and +50 People (PHDs to Office managers) who all take this seriously and get up pretty early and go to bed late. Lets just call it hard work.

PPS. sorry to post without giving you insights to our product and strategy :)

Posted on March 20, 2009

iPhone on Docomo land

(I’m a late adopter!!)

When I arived here ot Japan – they where VERY kind to lend me an iPhone. AND WHOLLY COW – im 100% blown away.

It’s the best thing after kids, food and sex.

With Gmail – i was 100% synced up in 45sec – contacts, calender and mail – and facebook and twitter (twitteriffic blows my mind)- BANG BANG BANG. I would never have imagined that technology and hardware could melt together in one hazzlefree unit. WOW. WOW. Im so sad to let my blackberry know that it’s dead – going of the coorperate fields where it belongs.

NOTE: Only iPhone SUPER WEAKNESS is no copy paste – but that suposed to come.


3 rd larget social network in Spanish speaking worldEnrique whos is running this show – is just stellar – and I cant wait to se what will happen after the whole thing has been shaped up and given the look of a supermodel with a usability gurus touch ;) – we are now getting offers to sell and I cant wait to what will happen the next 3 monhs….

See alexa – wow –

PS. sorry for being such a lazy ass on posting – my twitters are pretty much upto date – and the face book pictures are good.

Posted on September 30, 2007

I Never Worked For Me (Board = Bored)


A Record Label for Board Members or Maybe lets call it and Activist Commitment Agency:

Making a 360 board activist

concept for companies with

8-20 world class international

board members in a record label

like setup.

Full serviced and managed.

During my busniess life – i have never been in a board or close to a board that really worked and moved the business and supported the business to really win/perform/change… Off course its mainly because Im personally so unfocused and low on attention span and bad at details – but I really feel a need for at new way of doing this. And I have decided to LAUNCH a BoardLabel or BoardAgenzy for my own companies/investments (maybe open to others)- so that they will get THE BEST BOARDMEMBERS  and BE AS FIT AS POSSIBLE. I think its about being Activist and Acting instead of talking – so I really hope this will fly. I just hired the most powerfull person to run it – and cant wait to tell you more. Only note is – that I really think the Danish Discussion about Cooperate Governance is SICK AND DESTRUCTIVE – specially for smaller companies – so maybe it will be REBEL BOARD LABEL or EXCLUSIVE?


*I stole the term “RecorbLarbel for” from N. Reffstrup (the artist formerly known as Navne).

Posted on May 31, 2007

I Love This Video Geek Comedy

See Bill and Steve about Bill and Steve

Posted on May 3, 2007


Monday I went with Hlin to Paris (Costes Hotel is just nice) – its just impossible not to be in love in Paris. We had amassing weather and where perfectly neglected by any waiter and service person in our way – and I still find it charming.

Quite some phone calls – on a trade sale of a company I’m doing
Good meeting with startup – where I will probably put in some money
Lots of sms with Loic – and Alain R
More trade sale activity
Lots of thinking about Orolix – whats the best strategy – how do I help out

I’m thinking every day about the value of a board and my role and how I help the best – and how little or much I should do – and weather my insecurity (VERY WELL HIDDEN) will ever go away… Telling myself constantly – that its not me role to create the companies – Im only support when needed and in some strategy (hate that word) – I mean in some of the crucial decisions.. But I also know that a startup is ONE BIG CRUCIAL DECISION.

We took a long walk both Monday and Tuesday – in the Rue St. Honore and Le Champs.. Im so happy to have email on my phone when Hlin goes into the 5th shop and I can just stay outside – pretend to be patient – but do mails ;) (I’m not sane). Had dinner – where Loic and Me where acting like pricks – by only talking about ourself and his and my projects – but also got a VERY INTERESTING insight in his role in the French election (he is on CNN all the time – not only because he speaks English – he is charming and VERY SMART – street smart).

made a handshake deal with – founders is JUST COOL
talked quite some to my close friend Jacob from SteelSeries
was thinking a quite some about BullGuard – love their growth
met a couple of fun entrepreneurs
mentaly preparing for VERY secret meetings in Wienna – on Wed.

Got home Tuesday night – Hlin went directly on night shift at the hospital (wow she is brave) – I just played with the kids and watched my beloved EyeTV – love recorded TV. Saw Danish Agger score for Liverpool against Chel$ea – good.

Got the Kids to School – and directly to the train to the Airport – got a bit angry with the lines in security – since all 6 people for the meeting inside the Airport got delayed 20min… 2 Very nice meetings – first on selling a company for a friend – talking legal – strangely I start to find it interesting – Ive always been surfing at these meetings – but now I was all over – and to be honest – NOT IMPRESSED BY ANYONE but my own good old lawyer Carsten who from the sideline avoided to major problems – that NO ONE ELSE HAD SEEN. Jumped on plane to meetings a the VERY COOL AND NEWLY RENOVATED Meridian in Vienna – stealth meetings all day – in a whole new speed and with people who just have been doing what Im trying to do for 35 years. Gentle, Humble, Nice, Interesting, Clever, Smart and No BS guys – who are all just what I needed for my new big plan (sorry t be secret ass). Wonderful Dinner at Bar Italia – owned by Manfred from BWIN – who unfortunately was i Milan watching the CL game (where I did not make it) – but we had fantastic food and his brother Gigi took very good care of us. The BIG guys left dinner to go back and negotiate – I stayed with a friend and walked back – inventing a Twitter Exchange plug in – that would reply to all emails above 140 characters – I will not deep read until later this week (hmm not funny in writing). Had some drinks

Was thinking a lot about the days outcome – feeling Orolixed :)

Tonight I was with my obesity startup and Im so fuc… impressed by the team – we will get a brilliant biotechnology guy in with some cash and one of the best Danish brains (AND SOCIALLY VERY STRONG) – and got a meeting with Weight Watchers during May. Cool guy the COO from WW.

WEBSITES i used this week
Pierre W
Lande Actics (weird shit) Loic (good vcast) Google Finance, Mail, Spreadsheet, yousendit

Very exited about

Orolix Orolix Orolix
My idea of a Luxury Brand Fund
The Secret team from Wienna
How to recruit 10 top people we need for projects right now
HelloGroup – specially Thomas P from hellobrand

Thats it folks (sorry to use this as a diary – but I needed it – again)

Posted on April 8, 2007

Apollo – wow (sorry to be late)


I just understood (a bit of)
sorry to be so late :)

Im sometimes sorry not to be a techie – then I could play with this without having to bribe friends. Im looking at a interesting company now – and to really undferstand it – my friend Erik Xyz (he does not like references) is doing some due diligence – a therefor send me this Adobe Apollo Demo Video – and this from good old Lynda

My friend Allan Pichler did already start mumbling about this 6 months ago – but I was blank – Im actually very often late. But this things is THE KILLER TOOL for all students and 1-2 Mann Armies who wants to do an app or a small bizz. Im looking forward to see killer app and good execution on this stuff from cratives, designers and highIQ programmers – hopefully in colaboration.

Posted on March 30, 2007

God Stuff

Red Herring 100 in Cannes was good. The program is – VERY AVERAGE – some moderators are very good and actually involved and you have to give credits to Red Herring for A) giving away a price that costs 2000€ to pick up ;) B) Asking 40 VCs to pay 2000€ to debate in panels ;)

When that is said – I have to admit that I love those conferences. I would have had to travel to Sofia, Berlin, Zurich, London, Paris… to have had the meetings I had in 48hours. Most interestesting is ,,,,,, … all companies I would love to go into.

Posted on March 25, 2007

Farecompare – on NBC Tonight

I have never seen an advertorial on travel done so well – and then by NBC in primetime ;). This is one of my best ventures!!

Its ll about luck!

Posted on March 22, 2007

I Love Twitter & Adore Evan

luuve it

I simply love –  and everything around it. First of all that its SO ENDLESSLY SIMPLE – a brainer. Secondly that its done by the most powerful guys in the webspace – Evan and Obvious and Friends. Theyare winning all prices and awards this year and Im simply addicted. Looking forward to see the business model – but dont e worried – the service will survive – (Evan got a good deal when he sold Bloggger to Google – and any VC will give their left ball to get in now).

To be very hornest – i must say that I have not told you dear users about it – due to the greedy and ugly fact – that I have been thinking about launching something similiar. Bad me – Bad.

Posted on March 18, 2007

My New Favorite Host

This guys has it – hope he is not fake.

See more here
Remember to see his tribute to my love Whitney Huston and his tribute to Youtube :)

Posted on March 16, 2007

The Big Plan


Im thinking a lot about what the Big Plan is – when you are involved with 50-60 ventures. And it looks more and more like having something to do with revenue…

Posted on

Reboot 9


The best technology event in the world – is now ready for 9.0 – come to Copenhagen – and give yourself the pleasure of NOT UNDERSTANDING EVERYTHING – and bump into people you dont met in other fancy smancy conferences. This is real. And a product of Denmarks Mr. Visionary – Thomas Madsen Mygdal

The best thing about Reboot is – that some people DONT LIKE IT – only in Danish


Posted on February 8, 2007

Whats txt – digital – html- people

think about it :)

Link via Mik