Posted on January 17, 2008

Im Now Majority in Nyhedsavisen

Wow I feel lucky – I took over controle of the paper with the management and some of my most admired Danish online entrepanuers ( – lots of people dont know them – but when you say,,, – everyone knows – they are by far the biggest danish online media company – AND MOST PROFITABLE).

So my trip to Iceland in the weekend was very good ;) – I admire those Baugur guys SO MUCH (had NOTHING 17years ago – and now own 10.000 reatails stores around the world – and take risk!!). They have the BIG balls (sorry Thordis) and they are no bullshit – unlike many of the old money I meet. I have talked to 10-15 old money investors who had given me a note during the last year that they wanted in – but they all had this – “uhh its dangerous…” – Well thats TRUE!!

(and luck and timing is everything)

As 14y old – I had a paperround with Anders Laursen and saved money for new handball shoes – got up at 5am – and had amasing summermornings singing/screaming silly lovesongs over the fields – and insanely shitty cold depressing winther mornings – so its weird now to be kind of head of 800 paperround guys (and YES its was insanely dificult to make the distribution work – and we have had 2500 people trough the machinery the last 15months – imagine just the sallery paperwork…). But our paperrond guys are KEY to this investment – going to +300.000 homes every morning in selected districts – its a killer (let me know if you want us to bring a leaflet or something interesting with the paper – parfume sample, bio chessnuts or whatver.. ;) – We are in business to make PROFIT – just to let you know…

We are bringing out a REAL PAPER – (not just a writeoff from the Reuters newsfeed) – done by real top dog journalists – and again backed up by a hardcore sales team. and Yes – its a business doing more revenue then I would ever have expected to see pr day – AND USING LOTS OF CASH – but then again – here in Denmark we dont buy our houses in cash – its normally 20-30year loans – and if you do that same math you probobly see where Im going… 15month to become the second most read paper – even most read in the 3 largest cities – and not only traveling youth (like Metro) also THE KEY DESICION MAKERS OF THIS WORLD: Female, Mothers and Housewifes – where we have the BY FAR best reader numbers. I could go on – Im fired up ;)…

But the fact is that this business is booming and with BIG FOCUS ON DELIVERING A PERFECT – STATE OF THE ART – SECOND TO NONE PRODUCT TO ADVERTISERS – we will make a good business. NOTE: If you know a guy in a MEDIA AGENCY – please tell him my number ;) – they are the key (and our board will reflect that) – and they have already started booking campains in the paper (but not enough) – and we will do a lot to prove that we are not JUST A FREE TRAFIC PAPER (Metro style) – but a QUALITY PAPER and DISTIBUTION SERVICE (not just a old folks subscrition journal, 250y old ;) – Why ?

Outdoor and Free Papers is the last massmedia

(in my humble opinion – TV and Subscribtion papers are getting even more unpopulair then even Gorge Bush).

Dear Valued reader – sorry to write such a long post – but today is a bit special – and Im got darn nervous about all the media attention (not the business – since Svenn and Morten (and the new board) are pure, smart, humble hardworkers – with sports mentatlity (and all so fucking slim – makes me look even more choppy ;) (narcicist I am) – and they will be figthing this no matter what will hit us – and I just provide a bit of cash, a little netwok and a couple of IDEAS. Cant wait…

My Danish Press Release

København 17.01.2008

Morten Lund overtager aktiemajoriteten i Nyhedsavisen

”Jeg føler mig meget heldig over at have fået chancen for at stå i spidsen for Nyhedsavisen. Jeg har hele tiden troet på ideen bag Nyhedsavisen, og har på nærmeste hold fulgt avisens udvikling. Den blev dømt ude og færdig allerede inden den var på gaden, men i dag er Nyhedsavisen et trin fra at blive Danmarks mest læste avis. Men det er ikke kun læserne, der har taget godt imod avisen, måned for måned er annonceindtægterne steget og de stiger nu markant, og distributionen af avisen fungerer upåklageligt.

Så Nyhedsavisen er kommet for at blive. Nu gælder det om at bringe avisen det afgørende skridt videre, og det vil jeg gøre i samarbejde med de nuværende investorer – som jeg beundrer for deres vilje og evne til at tænke nyt – og en række nye partnere – Freeway og ledelsesgruppen på Nyhedsavisen som selv har puttet penge i. Næste skridt bliver præsentationen af en strategiplan for udviklingen af Nyhedsavisen i de kommende år.

Jeg er vild med at flere igen læser aviser, og den udvikling tror jeg vil fortsætte. Men hvorfor skal det koste penge at læse en avis? Jeg har været med til at ændre tankegangen i en række andre brancher og glæder mig nu til for alvor at være med i udviklingen af Nyhedsavisen.”

Freeway er Danmarks førende virksomhed indenfor online medier og ejer og driver blandt andet, og

Ledelsesgruppen på Nyhedsavisen består af administrerende direktør Svenn Dam, chefredaktør David Trads, salgsdirektør Morten Nissen og CFO Lars Lindstrøm

Morten Lund er dansk iværksætter. Han har i dag investeringer i mere end 85 selskaber verden over. Blandt andre den kinesiske browser Maxthon med 100 millioner downloads, Orolix, der er Brasiliens hurtigst voksende online-virksomhed og, der er en amerikansk gebyrfri online børshandel.

Morten Lund er tillige medlem af tidligere præsident Bill Clintons Global Initiative, CGI.

Yderligere information:
Fay Helene Mogensen

Press release from Baugur

(the majority owner until yesterday)

Morten Lund buys 51 per centstake in Dagsbrun

Morten Lund is pleased to announce he has acquired a 51 per cent stake in Dagsbrun Media, which owns the Danish newspaper Nyhedsavisen, from Baugur Group, the Icelandic investment firm.
Under the deal, Mr Lund is upping is stake and injecting working capital.
The move comes 15 months after Baugur controlled Dagsbrun launched Nyhedsavisen and comes after the free news paper has made impressive progress in terms of distribution, readership and advertising revenues. Within 12 months of its launch in October 2006, it over took the established paid-for titles and rival free sheets to become the most read daily newspaper in Denmark. It is on course to break even in November this year.
Since launch, sales growth and advertising revenues have risen in line with targets month on month and in the past quarter targets have been broken, enabling the team to make up some of the ground lost to delays before publication began.
Mr Lund said: “This is an exciting opportunity. Media across the world is undergoing a revolution and Nyhedsavisen is part of that. People said a free sheet in Denmark wouldn’t work, and ours has. Now we have proved that we will take it on to the next phase.”
Thordis Sigurdardottir, Baugur managing director of media, said: “It was always our intention to bring in new investors and now is the right time. Morten has been in from the start and although we had approaches from a number of potential investors we believe he is the best person to take control. We look forward to working with him to take Nyhedsavisen to the next level..”
She added that Baugur would remain a substantial shareholder and continue to be represented on the Dagsbrun board.

Posted on October 23, 2007

Hello Going Very Very Well


HelloGroup is going really super well – and I cant help it – I just love that kind of optimism when you see people suceed – that smiles get wider and the selfconfidence just boots the people – ad off course you can see that FOCUS and the winner instanct. I LOVE IT.

Seems like the clients do as well:

You’d be crazy to choose anyone else. These guys are a delight to work with. Very efficient. Always on time and budget. Very smart. Focused on demand generation.”
Jeroen Veth, CEO Zecco Trading –

“Hello Group worked closely with Zyb on developing our site and product offering. The team is talented, skilled, flexible and delivers on budget. Highly recommended.”
Tommy Ahlers, CEO ZYB –

Here should have been one more endorsement but the client has to improve it

Posted on June 6, 2007

Zecco – turning into BIG (Update)

I have loved Zecco since I met the guys first time (well actually we first declined – but then after some wine – Soren and I went all in). And now Jeroen and partners have really made it to BIG. And this picture show all their self confidente in one shot ;)

Posted on May 3, 2007


Monday I went with Hlin to Paris (Costes Hotel is just nice) – its just impossible not to be in love in Paris. We had amassing weather and where perfectly neglected by any waiter and service person in our way – and I still find it charming.

Quite some phone calls – on a trade sale of a company I’m doing
Good meeting with startup – where I will probably put in some money
Lots of sms with Loic – and Alain R
More trade sale activity
Lots of thinking about Orolix – whats the best strategy – how do I help out

I’m thinking every day about the value of a board and my role and how I help the best – and how little or much I should do – and weather my insecurity (VERY WELL HIDDEN) will ever go away… Telling myself constantly – that its not me role to create the companies – Im only support when needed and in some strategy (hate that word) – I mean in some of the crucial decisions.. But I also know that a startup is ONE BIG CRUCIAL DECISION.

We took a long walk both Monday and Tuesday – in the Rue St. Honore and Le Champs.. Im so happy to have email on my phone when Hlin goes into the 5th shop and I can just stay outside – pretend to be patient – but do mails ;) (I’m not sane). Had dinner – where Loic and Me where acting like pricks – by only talking about ourself and his and my projects – but also got a VERY INTERESTING insight in his role in the French election (he is on CNN all the time – not only because he speaks English – he is charming and VERY SMART – street smart).

made a handshake deal with – founders is JUST COOL
talked quite some to my close friend Jacob from SteelSeries
was thinking a quite some about BullGuard – love their growth
met a couple of fun entrepreneurs
mentaly preparing for VERY secret meetings in Wienna – on Wed.

Got home Tuesday night – Hlin went directly on night shift at the hospital (wow she is brave) – I just played with the kids and watched my beloved EyeTV – love recorded TV. Saw Danish Agger score for Liverpool against Chel$ea – good.

Got the Kids to School – and directly to the train to the Airport – got a bit angry with the lines in security – since all 6 people for the meeting inside the Airport got delayed 20min… 2 Very nice meetings – first on selling a company for a friend – talking legal – strangely I start to find it interesting – Ive always been surfing at these meetings – but now I was all over – and to be honest – NOT IMPRESSED BY ANYONE but my own good old lawyer Carsten who from the sideline avoided to major problems – that NO ONE ELSE HAD SEEN. Jumped on plane to meetings a the VERY COOL AND NEWLY RENOVATED Meridian in Vienna – stealth meetings all day – in a whole new speed and with people who just have been doing what Im trying to do for 35 years. Gentle, Humble, Nice, Interesting, Clever, Smart and No BS guys – who are all just what I needed for my new big plan (sorry t be secret ass). Wonderful Dinner at Bar Italia – owned by Manfred from BWIN – who unfortunately was i Milan watching the CL game (where I did not make it) – but we had fantastic food and his brother Gigi took very good care of us. The BIG guys left dinner to go back and negotiate – I stayed with a friend and walked back – inventing a Twitter Exchange plug in – that would reply to all emails above 140 characters – I will not deep read until later this week (hmm not funny in writing). Had some drinks

Was thinking a lot about the days outcome – feeling Orolixed :)

Tonight I was with my obesity startup and Im so fuc… impressed by the team – we will get a brilliant biotechnology guy in with some cash and one of the best Danish brains (AND SOCIALLY VERY STRONG) – and got a meeting with Weight Watchers during May. Cool guy the COO from WW.

WEBSITES i used this week
Pierre W
Lande Actics (weird shit) Loic (good vcast) Google Finance, Mail, Spreadsheet, yousendit

Very exited about

Orolix Orolix Orolix
My idea of a Luxury Brand Fund
The Secret team from Wienna
How to recruit 10 top people we need for projects right now
HelloGroup – specially Thomas P from hellobrand

Thats it folks (sorry to use this as a diary – but I needed it – again)

Posted on May 7, 2006

Small countries [3]- big impact

Quite som BIG social and political thinkers go to Iceland to pratice their ideas – since the IMPLEMEENTATION- and INCABATIONTIME is so low that change is actually possible within a lifetime ;)

Posted on April 6, 2006

Nice picture of a camera

Posted on April 1, 2006

Bubble 2.0 proof

Kids who get greedy is normally a proof for Bubbletime – FaceBooks 2Bio hunt

Posted on February 11, 2006

Fon on the rise

Really wild stuff A DREAM COME TRUE | FON Blog

The Trendslaes guys (the amazing three e-cowboys from Viborg Jylland)and Martin F. Andersen og Bo Eriksen – have done it again. First Dating, then TeenMatching and now Auction/Classified. Here are the cold facts:

192.434 Den Blaa Avis (

The funny thing is that no one knows Trendsales yet – and everyone knows

I cant say how much it impresses me that -they have now surpassed the old master of classified 9mio$ profit company – in number of listed classifieds. And do I need to say that these guys have done again – without speding a dime. The best entrepanuers on Danish soil !!

I hope so much they will do a venture with me some day :) – I?ve been pitching then since 1998.

This is why Bubble 2.0 is here – but remember some will suffer hard.

Posted on December 14, 2005

Bullguard conquers italy

Holly Ballony – BullGuard seems to apeal to the Italians – and I love it.