Dear Entrepreneurs

The reason that very few people do (and should do) start ups – is the insanity when all part are moving 360 / 365… – you simply need to be 1000% impatient while pretending to have a clear strategy – pitching Clients and VCs and New Hires (always 5min from closing down or selling the company for 10bio€) – you have to follow every lead to success. And you never know if the promise – you have from “The Visionary”, “The founder” or “The CTO” is actually true – nor if its mixed in the right way for the market to understand it. Will the world use it – will the clients buy? And as one of the smartest and “the best tech investor in the world” says – ( – YOU MUST read every single of his words 2-3 times) – its all about iterations and innovation. And when it comes from Ben – its not just hallelujah innovation – it’s about making software solutions that makes sense and can sell.

The Tradeshift

While helping to start Tradeshift from my basement in Copenhagen (no shit) – to now being HQ’ed in Silicon Valley – I have been (am) in the center of a storm – or let me use Ben H & Carl Max’s phrase: The Struggle. And wow – its hard – wow – it takes a lot of interactions from the first idea -until the product that suddenly sells and get the expected uptake.

The Jockey (A Role Model)

With the Jockey I mean : The guy running a startup – the guy/girl who runs a startup (founder(s)/CEO).Off course important its the Key. Goes without saying. And my partner, backer and one of my closest friends – Morten Søndergaard – has been babbling about “The Jockey” – since I met him. Until my bankruptcy – I was always a little less focused on “The Jockey” then the “Idea/Concept” – and that has probably been my main mistake. But since I’m way better at Ideas/Concepts and Sparring as a Chairman – it’s more now obvious then ever that “The Jockey” is everything. The focus and the 24/7 focus on the company – it whats brings the success. Of course also realizing that conceptualizing and directing – has nothing to do with running a business. In Tradeshift I must say that Mr Lanng has impressed me – more then anyone else.

The Starts and The Moon = The Mix of People

When I talk about luck – it has nothing to do with lottery in the pure form. I take it for granted that everyone put in ALL THEIR AWAKE HOURS INTO THE START UP. But the mix of people who kick off something is of course EVERYTHING. Mostly because software is now easier then ever to launch globally – Thanks to the Browser and Amazon – but at the same time its also 100x more complex to find the right balance between perfect and beta… And this is where the mix of people becomes EVERYTHING – and The Jockey really must show strength. Again I have to tip my hat for Mr. Lanng – specially due to crazy deals (I can’t talk about) happening at Tradeshift – RIGHT NOW.

Here is what the researchers says about Tradeshift. Business owner – GET ON Tradeshift NOW.

Just The Beginning – Nothing To Celebrate

Now – some would sit down and celebrate – but at Tradeshift the team seems pumped up and ready to really get started with the effort of building a billion $ company that makes sense. go Go GO… The Press and The Analysts are super important – but its only words – not ORDERS.