Posted on April 18, 2006

Letter to my LundKenner Partners


Im all in this because I love to see a little or medium idea becomming a flying swan – and the journey to get there… Personally I know Im probobly one of the best in the world – actually I dont even doubt – but I also know how endlessly week I am after the first kiss/touch.. As soon as the pattern of the deal I have in my head is reality I loose a bit of interest – not 100% but I just start to see how I can get my next high from identifying a new thing – a new idea – a new team of poeple (or an old) – a new structure …. I cant even express how humble and happy I am to be in a setup like the one we already have (thats suposed to take years) – I see 4-5 people who will just give their left ball to make this happen – to make good companies and HIGH PROFITS FROM THE TIME and NETWORK and money we invest. Promise me guys that you jump this if you suddenly get another real interest in life. since what we are about to do is not about working halftime or fulltime – hey realise its LIFETIME. And if anyones doubts – Ive chosen to do this with first Soren and then ALL OF YOU GUYS – so lets fucking be agressive like NO ONE ELSE – and demanding. (When the inner Demand to yourself is SKYHIGH – then the souroundings gets it !). Dear valued partners – I cant wait to see where we will go.


I look at the stuff we have in our portefolio as an artcollection a carefully selected family – a part of me – that I want to be assosiated with. REALLY like a part of my personality – it BRANDS ME it is ME. BulLGuard ME – I am Maxthon – I am Wiseled – I tell people about it – and i act like I am Heleca.. Dear Partners if you have just a bit of emotions for any of the ventures we have – then dont hessitate to take all the hornor promote yourself for being part of it – BE FUCKING PROUD. Im proud of the team we have – really PROUD – and I cant wait to our next exit – where we can party and hug and be proud together – because we are in a DEEPLY RICKY business and failure is WAY MORE COMMON then SUCCES for our ventures – AND US. Dont start taking pills – but be realistic – this is extremely difycult and we will only survive if we BELIEVE IN IT AND STAY TOGETHER 100% for years.


I want us all to be humble as hell – and hornest like hell – and gentlemen – really gentlemen who hold the door for women and startups and talent. I have this fantastic picture in my head of someone who offered me ligth (when I was smoking) and 2nd time one evening someone did I was always just positive to them (no matter if I even liked them or talked to them)… More important we need a system to follow up on OPPERTUNITIES – or to be more frank – to reject……(taken out not to be copied)


I want to

a) Make my mother and my wife proud of me – and disapoint as few people as posible !I

b) I want to have FUN – FUN and I want people to respect LundKenner and respect (be impressed by) our achivements and our ability to handle risk – and time after time turn risktaking into being lucky.

– Thats it folk. Dunno why I wrote this :)