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October 2011
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Posted on October 25, 2011

17.000.000$ into Tradeshift

Today I Feel Lucky

If you have been following me closely, you would have seen some crazy shit come out of Tradeshift. Instant Payments, SHIT HOT customer wins, Tradeshift App Store and now an IMPRESSIVE investment round. The secured $17 million – valuing them at $137m, making this one of the largest investment in a Euoropean tech startup this year!!

The investment is led by ru-Net and Kite Ventures.

Tradeshift will use the investment to accelerate their already AWESOME product development, sales & expand the company into North America (watch out competitors – here we come -yeeha).
The Story Again

23 month ago I met Mr. Lanng – and we convinced each other to try to build a BIG VISION: Change the way invoices are sent (its kind of stupid that people type them in – print them – dend them – and retype them) – and make it free. (I choose this Chairman post over 2-3 others with much better cash compensation and without getting shares – despite my bankruptcy   – because I think Lanng + Gert + Mikkel are the best DNA that can be produced in the Danish wellfare system. And because they did it all before in the Danish Government – AND FOR FREAKING EU – WILD!!

 

Today is a VERY VERY big day for this vision. Edward (Kite) and I have been flirting for a long time – and I really respect Edward for his absolute high-powered brainCPU (and self ironic attitude). But to be honest I did not expect us to get in 17.000.000$ this fast – specially when we loose quite a lot of money every month. But – the client list is INSANE – and some clients will VERY GENTLY ask their +100.000 suppliers to use tradeshift – if they want to get paid.

 

Our big task will be:

A) To make the simplest and best – FREE PLATFORM

B) To make the on-boarding process of +250.000 b2b users = shitAss simple and automated (We cant handle 10% of those calling us).

C) To fulfill the needs of all these +250.000 new users – in terms of business process and value-creation. Free is worth nothing – its all about the perceived value for our clients.

Important note. Lanng and Jeppe has been fantastic in this fundraising process. And yes – I take credit. But in reality its the TEAM BEHIND – teach and sales – that has made a true fucking miracle. THANK YOU TEAM. Thank you.

Opportunity of a lifetime

We will deliver – Im 100% confident. But I also kindly suggest You (dear highly valued reader) – to have a look at Tradeshifts API – and collect a group of smart friends to get started cranking apps. This is a goldmine for smart people – who understands that Tradeshift is The Social Mother Graph of B2B in very short time. And you can leverage – the acces – just like Zynga leveraged FACEBOOK. Get moving out there… Im dead serious when I say that this is the biggest opportunity I have ever seen.

Link to Tradeshift API http://developer.tradeshift.com/rest-api/

 

(Picture is from last boardmeeting)